About Us

01

Origin Story

Squeeze started with a phone call between two best friends at two different schools — Ethan at TCU, Adrian at Vanderbilt. Every football season, Ethan's fraternity made three to four thousand jello shots by hand for tailgates. Mixing, pouring, digging them out of a tin with your fingers. Ethan would call Adrian and vent about how much of a hassle it was, and how they never even tasted that good after all that work.

Then Ethan went to Korea and saw jello sold in squeeze pouches on a convenience store shelf. It clicked instantly — this was the fix. He called Adrian that night, and Squeeze was born: real cocktail flavors, in a pouch built for actually sharing a drink with your friends, not fighting a tin with your fingers for it.

02

What Makes It Different

Squeeze sits at the intersection of two worlds: the craft cocktail movement and the jello shot you remember from college — but it's not really either one. We use real spirits and high-quality ingredients, so every pouch actually tastes like the cocktail it's named after, not a sugary guess at one.

It's also built for how you actually drink with friends. Grab the sipper pouch with a nozzle top when you want to enjoy it slow, like a cocktail. Grab the shot pouch when it's time to rip the top off and take it together. Either way, everyone's got their own — no digging into a shared tin, no passing anything around.

03

Who It's For

Squeeze is for anyone who drinks and knows how to have a good time. Boat day, campsite, tailgate, backyard, bachelorette party — if you can bring a cooler, you can bring Squeeze. No cups, no spoons, no mess. Just the party, wherever you're taking it.

• Boat day
• Campsite
• Tailgate
• Backyard
• Bachelorette